Media Spotlight Report


The semi-annual Indigenous Journalists Association Media Spotlight Report examines the representation of Indigenous people in mainstream media by analyzing coverage from several major outlets using comparative metrics over a set period.

The report takes a snapshot of the dominant themes emerging in mainstream media coverage related to Indigenous peoples and communities.

Using the IJA BINGO Card as a guide, researchers identify how many times clichéd themes and stereotypes appeared in stories about Indigenous peoples and the issues they face.

View Our Past Reports

The Indigenous Journalist Association Empowers Indigenous Voices in Journalism.
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